01
Website design & build
Modern, responsive websites designed around what your business actually needs customers to understand and do.
Website design · Development · Ecommerce
Websites built around
your business.
A good website should do more than look polished. It should explain what you do, give customers confidence and make it easy for them to take the next step.
emdy designs and builds practical websites for small businesses, combining design and development with an understanding of the processes and systems behind the site.
More than design
A website should earn its place in the business
Websites often start with colours, layouts and a conversation about what should go on the homepage.
emdy starts slightly earlier: who is visiting, what do they need to understand, what should happen next, and what needs to happen inside the business when they do it?
That might mean generating enquiries, selling products, explaining a complicated service, taking bookings, connecting to a CRM or simply making an established business look as credible online as it is in real life.
The technology follows the requirement, not the other way around.
Website services
From first idea to working website
02
WordPress websites
Flexible WordPress websites that are straightforward to manage, update and grow without turning every text change into a development project.
03
Shopify & ecommerce
Online stores built around the customer journey, product structure and practical realities of running an ecommerce business.
04
Website redesigns
Refresh an existing website that no longer reflects the business, performs poorly or has simply accumulated too many years of digital archaeology.
05
SEO & GEO foundations
Technical and content foundations that help search engines and AI systems understand what your business does, where it operates and why it is relevant.
06
Forms, CRM & integrations
Connect the website to the systems behind it so enquiries, customer information and workflows go somewhere useful instead of dying quietly in an inbox.
Recent work
Websites built for very different businesses
A software product, an established childcare business and an ecommerce brand. Different platforms and different requirements, because strangely enough businesses are not all identical.
Custom SaaS product website
Kantara38
A custom-built website for a commercial intelligence platform, developed as a modern web application and deployed through GitHub and Hostinger.
Visit websiteBusiness website
Creative Days Nursery
A customer-facing website for an established childcare business, designed to communicate its offer clearly and give prospective parents confidence.
Visit websiteShopify ecommerce
Unburnt Home Fragrance
A Shopify ecommerce store supporting an independent home-fragrance brand and its online product catalogue.
Visit websiteHow it works
Build the right thing, in the right order
- 1
Understand
Start with the business, the customers and what the website actually needs to achieve.
- 2
Design
Create the structure, content and customer journey before getting distracted by decorative flourishes.
- 3
Build
Develop the site using technology appropriate to the business rather than forcing every client onto the same platform.
- 4
Launch
Test the site properly, connect the essentials and get it live without treating launch day as the end of civilisation.
- 5
Improve
Use real behaviour, search performance and business feedback to keep improving what the website does.
The bit behind the website
Your website rarely exists in isolation.
emdy also works across business processes, CRM, automation and practical AI. That means the conversation does not have to stop at the website if the real opportunity is connecting what happens online to what happens inside the business.
Website → enquiry → CRM → workflow → customer.
Getting the first part looking good while ignoring everything after it is an oddly popular approach. emdy can look at the whole journey.
Start a conversation
Thinking about a new website?
Whether you're starting from scratch, replacing something that's showing its age or trying to make an existing site actually earn its keep, tell me what you need.
Book a conversation