01
Technical SEO
Crawlability, indexing, site structure, performance, canonicals, sitemaps, redirects and the technical foundations that help search engines understand the site properly.
SEO · AEO · GEO · Search visibility
Help the right people
find your business.
Search is no longer just ten blue links on Google. Customers now discover businesses through traditional search, maps, direct answers and increasingly through AI-powered search.
emdy improves the content, business and technical signals to help your organisation become understood, found and trusted wherever and whenever people search.
Search without the theatre
SEO should start with being useful and understandable
Search optimisation has acquired an impressive collection of dashboards, scores, acronyms and people promising first place on Google by next Thursday.
emdy takes a more practical approach: understand what your customers are looking for, make sure the website answers it, remove the technical obstacles and strengthen the signals that explain why your business is relevant.
Rankings matter, but they are not the whole objective. The useful outcome is the right people discovering the business when they have a problem you can actually solve.
No SEO theatre. No ranking promises. Just making your website easier for people, search engines and AI systems to understand and find.
SEO & search visibility
Fix the foundations, then build on what works
02
Search intent & keywords
Understand what potential customers are actually searching for, what those searches mean and which pages should exist to meet that intent.
03
On-page optimisation
Improve page structure, titles, descriptions, headings, copy and internal links so important pages communicate their purpose clearly.
04
Local search
Improve local visibility through Google Business Profile, consistent business information, service and location relevance, reviews and local search foundations.
05
Content & authority
Develop useful content around the questions your customers have and the decisions they need to make, rather than publishing articles because somebody said Google likes blogs.
06
Measurement & improvement
Use Search Console, Bing Webmaster Tools and performance data to understand what is working, identify opportunities and improve the site over time.
AI search · AEO · GEO
Search is changing. The fundamentals still matter.
Answer Engine Optimisation and Generative Engine Optimisation are becoming increasingly fashionable names for an important question: can search and AI systems understand enough about your business to confidently surface it when it's relevant?
The answer does not come from sprinkling an AI acronym across the website. It comes from clear information, useful content, good structure, consistent signals and genuine authority.
Clear entities
Make it obvious who the business is, what it does, where it operates and how its services relate to the problems customers are trying to solve.
Structured answers
Create content that answers useful questions clearly enough for both people and machines to understand without stripping away the useful detail.
Structured data
Use appropriate schema and structured information to give search and AI systems stronger context about the business, services and content.
Consistent signals
Strengthen the relationship between the website, business profiles, citations, authoritative mentions and other sources that help establish trust and context.
Ways to work together
Fix the foundations or keep improving
Some businesses need a proper SEO reset and a clear plan. Others need somebody to keep analysing, improving and developing their visibility over time.
SEO Foundations
from £650one-off
A focused piece of work to understand the current position, fix the foundations and create a sensible plan for improving search visibility.
- Technical SEO review
- Google Search Console & Bing checks
- Search intent & keyword research
- Core page review
- Titles, metadata & headings
- Internal linking review
- Structured data opportunities
- Local search review
- AEO & GEO readiness review
- Prioritised recommendations
Search Visibility & Growth
from £295per month
Ongoing optimisation for businesses that want search visibility actively monitored, improved and developed over time.
- Everything starts with solid foundations
- Search performance monitoring
- Technical health checks
- Page optimisation
- Content opportunities
- Internal linking improvements
- Local visibility improvements
- AEO & GEO development
- Search Console analysis
- Monthly priorities & recommendations
Pricing depends on the size and condition of the website, the competitiveness of the market and the amount of ongoing work required. No long list of invented deliverables purely to make a monthly report look busy.
How it works
Diagnose first. Improve what matters.
- 1
Audit
Understand the website, current visibility, technical health and where the obvious gaps are.
- 2
Prioritise
Separate worthwhile opportunities from the giant SEO checklist somebody downloaded from the internet.
- 3
Improve
Fix the technical, structural and content issues most likely to make a meaningful difference.
- 4
Measure
Track visibility, indexing, search behaviour and the performance of the pages that matter.
- 5
Learn
Use what the data shows to decide what should be improved, expanded or created next.
The wider website
Visibility is difficult to fix around a website that isn't working properly.
emdy also designs and develops websites and provides managed Website Hosting & Care. That means technical, content and hosting issues can be dealt with as part of the wider picture rather than bounced between three different suppliers.
Website → search → discovery → enquiry → customer.
Search visibility works best when the website, content, technology and business proposition are pulling in roughly the same direction.
Start a conversation
Want to understand why your business isn't being found?
Whether search has never really been addressed, traffic has stalled or you want to understand how AI-powered search changes the picture, tell me where things currently stand.
Book a conversation